What to look for in a Product Review Site

Product Review websites are plentiful on the internet, but they're far from all being equal in regards to credibility and integrity. Many product review sites seem to be fair at first glance, but further evaluation indicates their true intent: to only promote products beneficially, so they can make money via affiliate links.

Here are a few ways to assess if a site and its owner(s) are only in it for the money, or if they offer honest truly under pronating, consumer-oriented product reviews:

Who Runs the site? A real review site will have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it. ) Too many sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when in fact their sole intent is to only recommend every product they write about.

Do the Reviewers or Site owners Pick the Products Themselves? This is a critical factor for review integrity Professional Audio Accessories. Just like scientific studies, there is a strong proclivity towards favorable error of a product if the reviewer did not pay for it himself. The fact that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and capacity to remain objective over the course of the review.

Does the website Review an array of Products or Only one? A web site that reviews a variety of products is more likely to be under pronating and a true review site rather than a site where only a single product is reviewed. Why would someone go to the trouble of building a web site for only one product and then give it a negative review? Of course the review will be positive (although at times they might throw in a negative comment or two to give the appearance of being unprejudiced. )

Single-product-sites are popular with affiliates because the search engines give strong weight to using keywords in the url of your website (url title. ) So if the product being reviewed is 'Acme List Building Secrets', then using a domain of 'AcmeListBuildingSecretsReview' ought to give that site a higher position in the search engines.

Do the Reviewers Have Only Positive Things to Say about the Products They Review? A under pronating product review site will have both positive and negative reviews. If all the reviews on a site are glowing, and every product is endorsed, then there's a good bet that the reviewer is serving his well-known interests instead of those of the consumer.

Does the Review Headline Use the Word 'Scam'? This is a classic tactic used by many corrupt reviewers to utilize keywords in the title as well as to give the appearance of shoring the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam? inches : because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people type the search box when they have questions about a product.

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